After One Month of Blogging, I Realized What Was Bothering Me

I've been blogging for a while, but this month I happened to be in good form and wrote 15 articles. Since I write in both Japanese and English, that means 30 URLs were created.

I think I worked quite hard. Reflection, technology, daily insights. Writing what I wanted to write and giving it form was fulfilling.

But at one moment, my hands stopped.

When the Discomfort Began

It happened when I finished an article and tried to publish it.

"I already published one today, so let's date this for tomorrow."

I set the publication date for the next day. I did the same for the second and third articles, spreading them across several days as scheduled posts.

But suddenly, my hands stopped.

"Wait, why am I doing this?"

Why Was I Spreading the Dates?

Honestly, the reason was clear.

"I thought it would be better for readers if posts appeared consistently."

For example, instead of three posts in one day, having one post for three consecutive days would make readers think "this site is regularly updated." That's what I thought.

Also, SEO was slightly on my mind. Sites that update consistently might rank better, or so I thought.

But while doing this work, I felt incredibly empty.

"Deliberately delaying what I've written."

Something felt wrong about this action.

What I Realized Through Dialogue

I asked ChatGPT about the latest information. Do I really need to spread the dates?

The answer was clear.

"Basically meaningless."

For reader experience and SEO, spreading publication dates has almost no effect. Rather, publishing on the day you write is more natural and healthier for operations.

Hearing that, something clicked inside me.

"I see, I was trapped by 'appearances' here too."

Other Ways I Was Trapped by Appearances

It wasn't just spreading dates.

For example, article consistency.

My blog theme is "delivering the power of reflection," but I also write about technology and daily thoughts. Won't people think this lacks consistency? I had that anxiety.

But this was the same.

"If there's an axis of 'reflection × making things × career,' the theme runs through everything."

Actually, tech topics and random thoughts all connect to "decision-making through reflection." That's my philosophy, yet I was letting "need to show consistency for SEO" take priority.

Who Is Writing For?

This past month, I constantly focused on "for the readers."

Make it understandable for readers.
Make it readable for readers.
Make it valuable for readers.

That itself isn't wrong.

But by focusing only on "appearances," my own philosophy was starting to waver.

Writing should fundamentally be "an act of confirming one's own philosophy."

Through reflection, what do I value?
How do I make decisions?
What bothers me?

Blogging was about putting that into words and giving it form.

Yet somehow, "how I'm perceived" had taken priority.

What I Decided

After noticing this discomfort, I decided.

"I'll publish on the day I write."

No need to spread dates.
No need to appear consistent.

When I can't write, I can't write.
When I can write, I'll write a lot.

That's fine.

Shaping my philosophy at my own pace.

I think that's ultimately more honest to readers too.

Related Books

For writing habits and verbalization, these books are also helpful.

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